Client : #1
A Dubai based entrepreneur who sells display counters to cafés and food spaces.
Challenge:
Despite being charismatic and deeply knowledgeable about café operations, his brand lacked online visibility
and recognition. His expertise stayed limited to in person networks, leaving a gap between his value and his
market presence.
Approach:
We built a content strategy that highlighted his insider knowledge of the café ecosystem. Through on
ground interviews with café owners, baristas, and staff, we captured authentic stories and practical insights
about efficiency, design, and daily operations. His voice became the voice of the community: conversational,
curious, and credible.
Impact:
Within weeks, traction started to build. His videos began gaining momentum on TikTok and circulating
through WhatsApp groups, driving conversations and share-ability. This newfound visibility led to increased
enquiries and positioned him as a trusted figure in the café business space.
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